• Showcase your broad and extensive expertise in establishing and leading a large, personalised marketing program.
• Utilise your experience in delivering transformational business uplift and change in a complex environment

Our people are customer obsessed. They prioritise the needs and satisfaction of the customer above all else.  Our mindset fosters innovation and creates strong, lasting customer relationships as we strive to be the most customer centric company in Australia and New Zealand. 

As our Head of Marketing, Personalisation, you will join the Personal Banking Marketing Team that’s doubling down on customer obsession.

In this role we are seeking a passionate and transformative Head of Marketing Personalisation, reporting into the Executive, Personal Bank Marketing. This pivotal leadership role will drive significant ongoing change, uplift and adoption through the leverage of technology (Mar Tech & AI) and WOW.

As the strategic enabler for personalised marketing activity across Personal Banking Marketing, you will be responsible for delivering aligned, consistent, optimised and customer centred personalised marketing activities - 1:1 campaigns, initiating and directing projects/programs to promote the products/brand to our existing customer base. Your delivery and support must be aligned to both the business and domain/channel marketing strategies.

You will do this by enhancing processes, systems, capabilities and optimise process design with a wide variety of stakeholders in segment.  

Each day, you’ll go above and beyond to: 

• Align 1:1 marketing strategy and execution across PB marketing teams working in conjunction the PB Heads of marketing.
• Ensuring strong alignment and coordination with the Leads team to ensure a single customer view and connected experience.
• Optimisation and alignment of 1:1 marketing strategy, activity and performance, including velocity, performance recommendations, planning, forecasting and performance correction.
• Improving 1:1 campaign execution and velocity, encompassing 1:1 channel management, communications, media, agency oversight and campaign effectiveness.
• Continuous improvement of 1:1 marketings WOW, processes and performance, leveraging technology utilisation.
• Facilitate 100% utilisation of enabling resources across CPN, CCI and other teams as appropriate.
• Delivery of revenue generation targets including agreed acquisition, retention and customer measurement targets.
• Manage risk and compliance associated with the delivery of marketing and customer communication activities, and other relevant NAB policies, including but not limited to people management, professional and ethical conduct, regulatory compliance, training obligations and adherence to internal policies and procedures.

We’re looking for the best and brightest to deliver the best for our customers. You’ll need:  

• Track record of strong leadership experience of a large Marketing function, ideally within Banking or Financial Services with deep expertise in operational, compliance, personalised product, and technology management. (Pega, Adobe, Salesforce)
• Expertise in marketing, including strategy, campaign delivery and performance reporting.
• Demonstrated ability to build, maintain and influence effective and constructive working relationships with a broad range of senior internal and external stakeholders.
• Strong ability to communicate at both strategic and operational level internally and externally, making effective decisions balancing business and stakeholder needs.
• Ability to create and communicate shared vision for the team evidenced in the delivery of a strong performance culture and delivery of a superior customer experience. 
• Ability to set and gain agreement for realistic and stretching objectives for the team. Approach will be underpinned by an open, inclusive and decisive style.
• Provide professional and ethical behaviour in your actions by ensuring compliance with legislation/regulations, bank standards and internal operating policies and procedures relevant to the position.

A diverse and inclusive workplace works better for everyone
We know that our people make us who we are. That's why we have built a culture of equity and respect – where everyone feels valued and appreciated for being their authentic selves. In partnership with our multiple Employee Resource Groups (ERGs) we continue to foster an inclusive environment, where all NAB colleagues’ unique backgrounds and identities are understood, respected and celebrated.  We are committed to providing an environment where you can work your way.

For details on the recruitment process, and accessibility, please visit www.nab.com.au/about-us/careers/apply-for-job.  To discuss adjustment requirements, please contact the NAB Careers team, via nab.careers@nab.com.au (please reference job number) or visit our Careers page through the link above for other contact options.

Join NAB
If you think this role is the right fit for you, we would love to hear from you. Please note candidate screening and interviews may be conducted prior to the closing date of the job advert. Unsolicited CVs from agencies will not be accepted.