• Fantastic leadership opportunity showing casing your passion for customers and enabling and delivering performance improvements.
• Utilise your experience in delivering strategic business uplift and enablement in a complex environment

Our people are customer obsessed. They prioritise the needs and satisfaction of the customer above all else.  Our mindset fosters innovation and creates strong, lasting customer relationships as we strive to be the most customer centric company in Australia and New Zealand. 

In the role of Head of Marketing, Enablement, you will join the Personal Banking Marketing Leadership Team reporting into the Executive, Personal Bank Marketing. As the strategic connector for Personal Banking Marketing, you will be required to enable an aligned, consistent and customer centred marketing function, by ensuring a whole of customer view across the PB marketing activity and customer lifecycle.

With a key mandate of driving change through the adoption and leverage of MarTech and AI tooling to deliver transformational change to Ways of Working (WOW) across Personal Banking Marketing. To augment the team and help develop a best-in-class marketing function to deliver improvements to velocity and quality of output, as well as marketing efficiency and effectiveness gains.

Each day, you’ll go above and beyond to: 

• Aligning marketing strategy and planning across PB marketing teams (domains, leads, personalisation and channels) as well as ensuring broader alignment to Group Marketing, Business & Private Bank Marketing and Corporate and Institutional Marketing teams.
• In conjunction with PBM marketing teams. optimisation and alignment of marketing investment and performance, including investment/channel recommendations, planning, forecasting and performance correction.
• Acting as a trusted advisor and enabler of coordinated investment across marketing and working closely with our agency partners.
• Supporting PBM teams to improve the performance of channel and campaign execution, encompassing distribution channel management, communications, media, agency oversight and campaign effectiveness.
• Accountable for planning, ongoing management and oversight of overall Personal Bank Marketing budget including FTE, and business funding
• Working closely with Group Marketing to drive continuous improvement of PB marketings ways of working (WOW), processes & performance, including AI & technology utilisation.
• Insight, research and continuous improvement, including customer and market insights, external research management, service quality assessment and best‑practice transfer.
• Leadership, governance and compliance, including people management, professional and ethical conduct, regulatory compliance, training obligations and adherence to internal policies and procedures.
• Maximise and leverage the capability and resources at PBM’s disposal including the enabling areas of Group Marketing, Data and Analytics, Strategy & Customer Advocacy and others.

We’re looking for the best and brightest to deliver the best for our customers. You’ll need:  

• Track record of strong strategic and operational leadership experience within a large Marketing function, ideally withing Banking or Finance and/or large enterprise environment.
• Expertise in in driving alignment with stakeholders, marketing teams, and the value chain to ensure all Marketing activity deliver optimal customer and business outcomes.
• Strong people leadership with the capability to build trust and lead cross-functional teams.
• Passion for Customers – brings strong commercial acumen, the ability to evaluate risk return trade-offs and is focused on delivering customer centric solutions.
• Bold thinking - Demonstrates clear ability to step into difficult issues and can say what is required and not what people may necessarily want to hear.
• A Win Together mindset - Builds partnerships and works collaboratively to deliver shared objectives.
• Respect for People - Creates and engaged team who are collectively motivated to achieve organisational success.
• Provide professional and ethical behaviour in your actions by ensuring compliance with legislation/regulations, bank standards and internal operating policies and procedures relevant to the position.

A diverse and inclusive workplace works better for everyone
We know that our people make us who we are. That's why we have built a culture of equity and respect – where everyone feels valued and appreciated for being their authentic selves. In partnership with our multiple Employee Resource Groups (ERGs) we continue to foster an inclusive environment, where all NAB colleagues’ unique backgrounds and identities are understood, respected and celebrated.  We are committed to providing an environment where you can work your way.

For details on the recruitment process, and accessibility, please visit www.nab.com.au/about-us/careers/apply-for-job.  To discuss adjustment requirements, please contact the NAB Careers team, via nab.careers@nab.com.au (please reference job number) or visit our Careers page through the link above for other contact options.

Join NAB
If you think this role is the right fit for you, we would love to hear from you. Please note candidate screening and interviews may be conducted prior to the closing date of the job advert. Unsolicited CVs from agencies will not be accepted.